I.O. Shen Master Grade Knives – The Maoui Deba comes to the studio
It’s been a very exciting time for Natalie and the gang at I.O. Shen Master Grade Knives. Chef Karim Maoui has teamed up with Natalie and the design team to create a brand new member of the I.O. Shen knife family – The Maoui Deba. Natalie and Karim worked together on creating the piece. Karim came up with the specific shape of the blade and the dimensions. He consulted throughout the whole process and the end product is breathtaking. The Maoui Deba has gone out to test with some of Natalie’s chef pals. The comments coming back from those guys are extremely encouraging. It seems clear that the Maoui Deba is going to be an integral part of the I.O. Shen set.
Natalie arrived at the studio bright and breezy on Friday morning. She had an armful of gorgeous products and….Garfield. Yes, Natalie is not your average client. Her brief was to get sexy photos of the knives. And some of Garfield. It was not for me to question why.
Here I am creating the signature I.O. Shen look – black background and glossy knife reflection. I love to use cutting edge (sorry) technology for my shoots. In this case a pint glass and some blue tack.
Under pressure being totally judged by the G Man
And here’s the result. Beautiful, stunning and flippin’ sharp. The Maoui Deba.
We created some other shots including a fabulous I.O. Shen leather knife wrap with shoulder strap. And some more knives, yummy!
I do love working with I.O. Shen Master Grade Knives. Natalie is an amazing business woman and connector. She has creative ideas and a strong brand identity. Yet she allows myself and Julie from Jamtastic Design to go all arty and let our juices flow! We’re very happy to have such a great little team and I can’t wait for the next sexy knife art fest.
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